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30 pontos (report)
Service Designer / UX Designer / Apprentice of CX

Like designer in eternal find to solve problems to clients, through the Service Design, the Customer Experience Design or the User Experience Design I can help companies and brands to build better products and services, for this I use:

- Discovery: Desk Research, Ethnographic and Depth Interviews, Benchmark.
- Assumptions: Priority Survey and CSD Matrix (Certainty, Assumption and Doubt), Data Analysis, HMW (How Can We), 5 Whys (5 Whys?).
- Co-creation: Facilitation of co-creation workshops using Design Thinking, Design Sprint, Heuristics Interface test, Information Architecture, Taxonomies and Ontologies.
- Deliverables: Navigable Wireframe, Low and Medium Fidelity Prototypes, Data Analysis.

Over the last twenty odd years I've had the pleasure of working with some great companies like Paraná Banco, J. Malucelli Group, HumorTadela, Caixa, Santander, Renault, Click-Isobar Agency, Brastemp, Meio&Mensagem, Citibank, Kaza Publisher, Acrilex, Hi, Whirpool, ViajaNet , e-Smart, MegaBabies, Hering Web Store, iBacana, ACE Startups / Cortex, Braskem and Try Consulting and Research, working side by side to design and develop new apps and improve upon existing products.

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